H&M

H&M in Brief

Hennes&Mauritz (operating as H&M) is a Swedish retail-clothing company and one of the world’s largest fashion companies.

The business concept is to offer customers unbeatable value by offering fashion and quality at the best price. In-house designers create a wide and varied product range for everyone who loves fashion, whatever their age. Quality is the key, right through from the first design idea to our customers experience of our products. That means meeting or exceeding our customers expectations. For H&M that includes working hard to be sustainable in everything they do. H&M is driven by strong values and aim for sustainabillity to play a role in every decision they make. H&M wants to offer Conscious Customers a more sustainable choice in fashion.

The H&M Group includes H&M and H&M Home as well as COS, Monki, Weekday and Cheap Monday – independent brands that express their own sense of fashion.

Growth Target

H&M´s growth target is to increase the number of stores by 10-15 percent per year, while increasing sales in comparable units. The growth, which will be financed entirely with the company´s own funds, will proceed with an emphasis on quality and continued high profitability.

Markets

The aim is for H&M stores always to be located in the best business locations, whether in a big city or a shopping center. This has been a firm principle of H&M since the first store opened and is still true today. H&M stores can, for example, be found on Fifth Avenue in New York, on Regent Street in London, on Corso Vittorio Emanuele in Milan and in Ginza in Tokyo.

Culture and Values

H&M is driven by strong values such as simplicity, continous improvement, team spirit, cost-conscousness and entrepreneurship. H&M´s values are also the basis for a multicultural company in a multicultural market where respect for the individual is great and where everyone is represented. At H&M, everyone should feel part of the
company`s success.

H&M believes in people

H&M´s approach is shaped by a fundamental respect for the individual. This applies to every aspect of employment, from fair wages, working hours and freedom of association to equal opportunities for growth and development within the company. Importantly, H&M´s approach to being a good employer includes those countries where laws and regulations fall short of its own requirements.

Facts in Brief

Founded: in Västerås, Sweden in 1947 by Erling Persson.H&M`s first store was opened in Sweden in 1947. H&M offers fashion and quality at the best price. The collections are created centrally by around 100 in-house designers together with buyers and pattern makers. H&M now sell clothes and cosmetics in around 2 800 stores spread over 48 markets in Europe, North America, South America, Asia, North Africa and the Middle East. H&M offers fashion for women, men, teenagers and children. The stores are refreshed daily with new fashion items. On-line shopping is currently available in Sweden, Norway, Denmark, Finland, The Netherlands, Germany, Austria and the UK. H&M does not own any factories, but instead buys its goods from around 700 independent suppliers, primarily in Asia and Europe. H&M has about 16 production offices around the world, mainly in Asia and Europe. H&M employs about 94,000 people.